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4 records Theme: Telecoms and media · Generated from this page's data. Click a name to open its panel on the Established firms page. Records resting on one source are tagged "one source".| Record | What it is | Place | Links | Confidence |
|---|---|---|---|---|
| Satalia acquisition (WPP)Deals | WPP bought Satalia, a UK AI company founded by Daniel Hulme, to build AI into its marketing services. acquired | wpp.com/en/news/2021/08/wpp-acquires-leading-ai- · wpp.com/en/terms-and-conditions | one source | |
| WPP AI and data strategy (WPP Open)Companies · also on Services and skills | The advertising group's AI operating platform, WPP Open, used to plan, make and measure marketing for clients. | London | wpp.com/en/news/2024/01/capital-markets-day-2024 · wpp.com/en/news/2025/02/preliminary-results-2024 · wpp.com/en/terms-and-conditions | one source |
| WPP and Google Cloud Gemini collaborationPartnerships and contracts | WPP builds Google's Gemini models into its WPP Open platform for creative tools, ad performance prediction, video narration and product images. | London | wpp.com/en/news/2024/04/wpp-and-google-cloud-for · wpp.com/en/terms-and-conditions | one source |
| WPP Production StudioChips, models and products | A WPP tool built on NVIDIA Omniverse that automates making text, images and video for advertising campaigns. | wpp.com/en/news/2024/06/wpp-unveils-ai-powered-p · wpp.com/en/terms-and-conditions | one source |